Checklist: Pre-router fraud filter — block junk before it picks an offer Filtering after routing burns advertiser caps on garbage. Filter at the door. ☐ Block datacenter IPs (non-residential ASN range…
Framework: Where over-cap traffic should spill — a priority order When an offer caps, the spill destination decides whether you keep earning or waste the click. — Priority 1: Same vertical, same geo, …
Checklist: Validate a server-to-server postback before trusting it A postback that 'works' in a test can still attribute wrong in production. Verify each field. ☐ Click ID parameter name matches what …
SOP: Apply EPC decay so yesterday matters more than last month Straight 30-day EPC reacts too slowly; today's EPC is too noisy. Use a weighted decay. — Step 1: Pull EPC for the last 1, 3, 7, and 30 da…
Framework: Handle geo-mismatched traffic instead of dropping it Traffic from an unmonetized geo isn't worthless — it's misrouted. Build a salvage path. — Tier 1: Match to a geo-specific offer if one e…
SOP: Audit and shorten your redirect chain Every hop adds latency and a failure point. Mobile users drop off fast past two redirects. — Step 1: Open a click in a tool that logs the full chain (curl -I…
