The pre-agreed price hiding inside your auction A "deal ID" is a private arrangement: a specific buyer agrees to pay, say, a fixed $4 for your slots, no open bidding needed. Why it matters: these priv…
Your timeout has a sneaky second number Besides the bidder timeout (how long you wait for bids), there's a "failsafe timeout", a hard stop that shows an ad no matter what. Why it matters: if the fails…
Two acronyms, one simple picture: the sell side and the buy side An SSP (supply-side platform) represents you, the publisher, and brings your ad slots to market. A DSP (demand-side platform) represent…
Why buyers don't bid their true value anymore In first-price auctions you pay exactly what you bid. So buyers got smart and started "bid shading" (guessing the lowest amount that still wins). Why it m…
The little syncing step that decides if buyers recognize your readers Before bidding, partners do a "user sync" (a quiet pixel that matches their record of a reader to yours). Why it matters: a synced…
One common mistake that makes two partners fight as one Each demand partner needs its own ID slots ("placement IDs") in your config. A frequent copy-paste error gives two partners the same ID. Why it …
