First-link priority: the old rule that quietly reshapes your anchor accounting A durable piece of folklore, with some empirical backing, is the "first link counts" rule: when a page links to the same …
Anchor risk and source quality interact — the same anchor is not the same signal We score anchors as if the text were the whole variable. But the identical anchor string carries different meaning depe…
Why homepage anchor profiles and deep-page profiles must be read separately Auditors often blend a site's entire anchor profile into one distribution. That averaging hides a real structural difference…
Anchor entropy: a better lens than ratio buckets We slice profiles into buckets — exact-match, partial, branded, naked, generic — then argue over percentages. A more information-theoretic frame is to …
The thin evidentiary case for disavowing on anchor grounds The disavow file is treated as the antidote to a toxic anchor profile. The evidence that it works for this purpose is weaker than its ubiquit…
The risk asymmetry between commercial and informational exact-match anchors Not all exact-match anchors carry equal penalty risk, and treating "exact-match %" as one number erases the most important d…
