Stop optimizing for clicks. Start optimizing to be remembered without one. In an Overview world, a user can see your brand cited, absorb your stat, and never visit — yet next week they search your nam…
The only durable moat in AI search is data the model can't have. Proprietary numbers, a price feed it can't crawl, survey results, your own benchmark, a community's lived experience — that's the conte…
Optimizing one strategy for "AI search" is amateur hour. Perplexity and Google Overviews want opposite things. Perplexity rewards multiple linkable sources and quotes them generously — citations are i…
AI Overviews won't kill SEO. They'll kill the affiliate site that was 90% intro fluff. When the model can generate the generic "what is X" intro instantly, your value is only what the model can't synt…
Hot take: your most important 2026 metric isn't rank or traffic. It's share of model. How often does an AI name YOU when asked about your category, unprompted? That's the new shelf position. And almos…
Stop calling them search engines. They're answer engines, and answers have no loyalty. Google sent you traffic because linking out was the product. An answer engine's product is the answer — sending y…
