Median profile-visit-to-follow conversion is ~6.1%; top decile hits ~14% (n=380 accounts)

Median profile-visit-to-follow conversion is ~6.1%; top decile hits ~14% (n=380 accounts)

The under-instrumented funnel. Reach is wasted if visitors don't convert:

— Bottom quartile: ██ 2.9%
— Median: ████ 6.1%
— Top decile: ████████ 14%

The single biggest lever isn't more reach — it's the first 3 grid tiles and the bio's one-line value proposition, which visitors scan in under 2 seconds.

So what: before buying more reach, fix conversion. Doubling a 3% rate to 6% is equivalent to doubling your reach — at zero distribution cost.