Out-of-Page Vignette: The Quiet Earner

Out-of-Page Vignette: The Quiet Earner

The GPT out-of-page vignette is the interstitial's lower-risk cousin — fires on exit/navigation, fully dismissible, Better-Ads-compliant by design.

What it does — shows a full-screen ad triggered by Google's own frequency-managed logic.
Setup effort (2/5) — defineOutOfPageSlot with the VIGNETTE format; Google handles capping.
RPM lift seen — +8-14% session RPM with far less bounce damage than a self-built interstitial, because Google's cap is tuned for retention.

Pros — policy-safe full-screen demand, frequency handled for you, no UX cliff.
Cons — you cede cap control to Google; lower eCPM than an aggressive self-built interstitial.

Lift: ★★★★☆ — Risk: ★★☆☆☆
Best for: publishers who want interstitial money without the bounce gamble. Skip if you're on a non-Google stack with no vignette equivalent.