"Network A takes 0% — it's free money vs B's cut"

"Network A takes 0% — it's free money vs B's cut"

Fair: a smaller cut is a real, countable advantage, all else equal.

But all else is never equal. A "0% fee" network may run lower floors, weaker direct demand, and pass through exchange fees you never see. A managed network taking 15% might negotiate CPMs 40% higher and absorb ad-ops you'd otherwise pay for. The net to you is what matters, and the headline rev-share tells you nothing about the gross it's a percentage of.

🚩 Hidden variable: the gross before the cut. 100% of a small pie loses to 85% of a big one.

Compare dollars-deposited-per-session, fully loaded. Rev-share percentage is a distraction the cheaper network wants you fixated on.

Not saying low-fee networks are bad — saying the comparison is rigged.