Your dayparting is wrong because you're reading click time.
Most buyers cut hours by when clicks come in. Dead wrong.
Clicks at 9pm → conversions land 1am after the user 'sleeps on it.' Cut 9pm and you kill the 1am money.
Pull a conversion-time-of-click report → map spend to when the click that converted fired, not when the sale closed.
Whole different heatmap. Run it before you touch a single hour.
Buyer's Trenches
@BuyersTrenches
Your dayparting is wrong because you're reading click time.
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