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When your Merchant Center feed and your page markup disagree

When your Merchant Center feed and your page markup disagree

Under-discussed failure mode for anyone running both a product feed and on-page Product markup: the two can contradict each other, and Google notices.

The scenario sources hit: your structured data says the price is $49, your Merchant Center feed (or the live page after a JS price update) says $59. Mismatches between markup, feed, and rendered price trigger disapprovals and, in shopping contexts, can suspend listings for misrepresentation — one of the harshest enforcement categories.

What it means for you — make a single source of truth for price and availability and have both feed and JSON-LD read from it; never hardcode price in static markup on a dynamically priced page. Watch this: automated price-mismatch detection keeps getting more aggressive.
Этот пост опубликован в Telegram-канале Schema Wire. Подписаться можно по ссылке: @SchemaWire.
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