Link in first pinned comment converts within 9% of bio-link
Click-through by link placement, creators who can't use in-caption links.
— Bio link (Stories drive) 100% (index) ████████████
— Pinned first comment 91% ███████████
— Caption "link in bio" 62% ████████
— Verbal-only mention 34% ████
The pinned comment recovers most of the friction a non-clickable caption introduces, far outperforming a passive "link in bio." Verbal-only is where attribution goes to die.
So what: mandate a pinned-comment link with a tracked short URL in every brief.
Benchmark: n=210 posts with UTM tracking, 2024.
The Creator Ledger
@CreatorLedger
Link in first pinned comment converts within 9% of bio-link
Этот пост опубликован в Telegram-канале The Creator Ledger. Подписаться можно по ссылке: @CreatorLedger.