Killed my timed popup. Replaced the trigger, not the offer.

Killed my timed popup. Replaced the trigger, not the offer.

Same popup, same 10% code, same design. I only A/B'd when it fired.

Control: appears at 8 seconds.
Variant: appears on exit-intent (mouse heading to close).

Exit-intent variant: +13% captures, and bounce stayed flat. The timed one was interrupting people who were still reading and annoying them off the page.

The offer was never the problem. The timing was assault.

— Test trigger timing before you test the offer
— Exit-intent on desktop, scroll-depth on mobile
— Stop interrupting people mid-read

Go change your popup trigger from timed to exit-intent. Same offer. Report back.