AppLovin MAX vs ironSource (Unity LevelPlay) mediation
Post-merger they're under one roof, but as products they still pull different ad demand and behave differently in your waterfall.
AppLovin MAX
✓ Deepest demand from AppLovin's own DSP — strong eCPMs on gaming
✓ Real-time A/B testing of ad unit configs built in
✗ Reporting nudges you toward AppLovin demand; neutrality is debatable
ironSource / LevelPlay
✓ Mature bidding and a clean mediation debugger
✓ Tighter Unity engine integration for game devs
✗ Non-gaming demand thinner than MAX
For a hyper-casual game, MAX usually wins eCPM. For Unity-built titles wanting native tooling, LevelPlay. Run both in parallel for two weeks on a slice of traffic before committing — eCPM claims never survive contact with your actual users.
Verdict: MAX for max eCPM on gaming, LevelPlay for Unity-native workflow.
Best for: app monetization leads choosing a primary mediation layer.
In-App Bench
@InAppBench
AppLovin MAX vs ironSource (Unity LevelPlay) mediation
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