<b>Singular vs Kochava for cost aggregation</b>

<b>Singular vs Kochava for cost aggregation</b>

MMPs measure installs. Cost aggregation — pulling spend from every ad network into one ROAS view — is a separate muscle, and these two diverge hard.

Singular
✓ Best-in-class cost connectors (hundreds of networks, granular by creative)
✓ Handles currency and timezone normalization cleanly
✗ Pricier, and attribution itself is solid-but-not-leading

Kochava
✓ Strong fraud and free tier, flexible contracts
✓ Good for agencies needing multi-account flexibility
✗ Cost data freshness lags Singular; creative-level spend is patchier

If ROAS-by-creative drives your decisions daily, Singular's cost layer pays for itself. If you mainly need install attribution plus fraud and budget is tight, Kochava wins.

Verdict: Singular for creative-level ROAS rigor, Kochava for lean budgets and fraud coverage.
Best for: performance teams choosing where cost truth lives.