Hot take: your real hook is line two, and you're wasting it.
Everyone obsesses over the opener, but the feed cuts to '...more' after one line. The decision to expand happens on the SECOND line — the one fighting to survive a 'see more' fold. Write line one to stop them. Write line two to make truncation feel like a cliffhanger.
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Hot take: your real hook is line two, and you're wasting it.
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