Q: People tap my product tag but don't buy. Where am I losing them?

Q: People tap my product tag but don't buy. Where am I losing them?

A: The leak is on the page after the tap, so audit it step by step. Most common: the landing page doesn't match the post — different product front and center, or a generic homepage instead of the exact item. Next: price surprise, where shipping or the real total is higher than the video implied. Then: a slow or clunky mobile page, since nearly all this traffic is on a phone holding its breath.

Fix the match first. The shopper arrived wanting one specific thing they just saw; show them that thing, that price, and a buy button above the fold.

Also worth knowing: tap-to-no-buy is actually good diagnostic data — it means your content works and your offer or page doesn't. That's a much easier problem to fix than no taps at all.

Got a question? Drop it in the comments.