Can't exit learning no matter what? Your optimization event is too rare.

Can't exit learning no matter what? Your optimization event is too rare.

If you optimize for 'purchase' but only get 8 purchases a week per ad set, Meta never gets enough signal to leave learning.

Move the event up the funnel:
— Optimize for a higher-volume event (add-to-cart, lead) until you scale past 50 purchases/week
— Use value rules or a custom event with enough daily volume to feed learning
— Once the ad set clears 50 purchases/week consistently, move optimization back DOWN to purchase
— Verify the upper event actually correlates with purchase first — junk leads waste budget

Risk: a shallow event can attract cheap, low-intent conversions that never buy.

Check your weekly count of the optimized event. Under 50? Move it up the funnel for now.