Tuesday-Thursday 7-9am recipient-local lifts reply rate 38% over afternoon sends

Tuesday-Thursday 7-9am recipient-local lifts reply rate 38% over afternoon sends

Across 1,200 campaigns timestamped to recipient timezone (n=1,200), reply rate by send window:

— Tue-Thu, 7-9am local: 9.4%
— Tue-Thu, 1-3pm local: 6.8%
— Mon, any time: 5.9% (inbox-clearing kills you)
— Fri-Sun: 4.3%

Morning sends land near the top of the inbox before the day buries them. Monday underperforms because recipients triage-delete; weekend sends are read but rarely actioned.

The timezone correction matters more than the day — sends blasted in sender-local time lost most of the lift.

Schedule to recipient-local 7-9am, Tue-Thu — not your own clock.