<b>A positive reply converts to a live link only 41% of the time — the funnel leaks after 'yes'</b>

<b>A positive reply converts to a live link only 41% of the time — the funnel leaks after 'yes'</b>

Across 760 outreach threads that got a positive reply (n=760), the path from interest to live link:

— Positive reply: 100%
— Agreed on terms: 68%
— Content / asset delivered: 54%
— Link actually published: 47%
— Link still live at 30 days: 41%

Nearly 6 in 10 'wins' evaporate after the yes — mostly at content handoff and publishing. The leak is operational, not persuasive.

Threads where the asset was sent within 48h of agreement published at 61% vs 38% for slower handoffs.

<b>Treat speed-to-asset-delivery as a core link metric, not a back-office task.</b>