<b>34% of guest-post links lose their dofollow status or page within 14 months</b>

<b>34% of guest-post links lose their dofollow status or page within 14 months</b>

Across 680 guest placements tracked from go-live (n=680, 14-month follow-up), attrition is higher than most teams budget for:

— Still live + dofollow: 66%
— Page deleted / 404: 14%
— Switched to nofollow: 11%
— Redirected away: 9%

That's an effective monthly decay near 2.9%. A program building 20 guest links a month nets closer to 13-14 surviving after a year, not 20.

Links on sites with active editorial calendars decayed slower (≈24% loss) than dormant blogs (≈47%).

<b>Budget 30-35% annual link attrition into your velocity targets, not 0%.</b>