Keyword Lab Numbers
Keyword Lab Numbers
@KeywordLabNumbers

Question queries are 14 percent of volume but 38 percent of featured snippets

Question queries are 14 percent of volume but 38 percent of featured snippets
We tagged 2,000 queries as questions or statements and checked snippet presence. A featured snippet is the boxed answer above results.

— Question queries: 14 percent of total volume
— Their share of all snippets won: 38 percent
— Statement queries with a snippet: 11 percent
— Question queries with a snippet: 49 percent

Questions trigger answer boxes nearly five times more often, and a snippet pulls roughly double the click share of a plain result. So what: a modest-volume question can outperform a higher-volume statement once the snippet is yours. Mine "how/why/what" variants before chasing raw volume.

Benchmark of the week: half of question queries surface a featured snippet.
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