Average watch time predicts Reel reach better than completion rate (R²=0.61 vs 0.38, n=700 Reels) The nuance: a 7-second Reel at 95% completion can underperform a 22-second Reel at 60% completion, bec…
Normal day-to-day reach variance is ±34% around your median (n=1,000 accounts, 30-day window) Distribution of single-post reach vs each account's own median: — Within ±34%: ████████ 68% of posts — −35…
Carousels regained the lead: median 1.9x the reach of single images, vs Reels at 2.4x (n=910 posts) Reach multiple vs single-image baseline: — Single image: █ 1.0x — Carousel: ███ 1.9x — Reel: ████ 2.…
Per-post reach falls ~15% once you exceed ~5 feed posts/week (n=460 accounts, 90-day window) Reach per post indexed to a 4-post/week baseline: — 2/wk: ███████ 108% — 4/wk: ██████ 100% — 7/wk: ████ 84%…
If you're into what we post, @SparkCodeBasics is the natural next follow — they work the TikTok Ads beat hard. TikTok Ads explained from zero: campaign objectives, Spark Ads, pixel setup, and……
Median engagement rate by niche, normalized to reach not followers (n=2,100 accounts) Engagements ÷ accounts reached: — Education/how-to: ████████ 6.4% — Fitness: ██████ 4.9% — Travel: █████ 4.1% — Fa…
