Geo Pulse #51 — This week: the messaging app is the channel
Theme: in many GEOs, the inbox that matters isn't email. A curated map of where conversations (and conversions) happen.
→ WhatsApp — default in Brazil, India, much of LATAM, Africa, Southern Europe. Click-to-WhatsApp ads outperform form fills there.
→ LINE — Japan, Thailand, Taiwan. Its official-account ecosystem is a primary commerce channel, not a side note.
→ KakaoTalk — South Korea. Near-total adoption; KakaoPay and channels are baked into daily commerce.
→ Telegram — strong in CIS, Iran, parts of MENA and crypto-adjacent audiences worldwide.
→ WeChat — China's everything-app; without it you're not really in the market.
Match the funnel exit to the local inbox.
Geo Pulse
@thegeopulse
Geo Pulse #51 — This week: the messaging app is the channel
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