Broad targeting now matches or beats 1% lookalikes on CPA in ~60% of accounts

Broad targeting now matches or beats 1% lookalikes on CPA in ~60% of accounts

Lookalike = audience modeled on your existing buyers. Broad = age/geo only, let the algorithm find buyers.

Head-to-head, 35 accounts, equal budget:
— Broad won on CPA in 60% of accounts, tied in 22%, lost in 18%
— Broad's edge grew with creative volume — it needs more variants to sort against
— 1% lookalikes still won for thin-data niches (