"Dating is mobile-only now"

"Dating is mobile-only now"

Myth: "Nobody converts on desktop — go 100% mobile and forget the rest."

The chats repeat "mobile-first" until it became "mobile-only," and the nuance got lost. Yes, most dating clicks are mobile. But conversions aren't clicks, and spend isn't conversions. The desktop minority in many GEOs over-indexes hard on the part that matters: older users, work-hours browsing, higher disposable income, and — critically — easier credit-card entry on a real keyboard. A 90/10 mobile/desktop click split can be a 70/30 revenue split once you weight by deposit value.

When you exclude desktop wholesale to "focus," you cut the segment with the highest LTV and the lowest CPM competition, because everyone else also abandoned it. You optimized for click volume and away from wallet.

The right move isn't all-in either way — it's segmenting the offer and lander by device and judging each on back-end revenue, not registration count.

Reality: Mobile owns the clicks but desktop often punches above its weight on deposit value, and 'mobile-only' quietly throws away your richest users.