Two units above the fold beats one — to a point
Tested 1 vs 2 vs 3 ad units above the fold on the same template.
— 1 unit: RPM baseline, clean UX
— 2 units (header + after-intro): RPM +19%, no UX complaints
— 3 units: RPM only +21% over baseline BUT bounce up 6% and a policy warning for 'ads before content'
The sweet spot was 2. The third unit bought almost nothing and cost me trust. Steal the 2-unit setup. Test it on one page first.
AdSense Trenches
@AdSenseTrenches
Two units above the fold beats one — to a point
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