Build a claim firewall between ad and page
The move that keeps nutra accounts alive: the ad makes ZERO claims, the pre-lander makes the implied claims as story, the offer page makes none again.
Think of it as a firewall:
— Ad layer = curiosity only. "Older women are doing this." No promise.
— Pre-lander = narrative and testimonial framing where claims live as someone's experience.
— Offer page = clean, compliant, product-only.
When a network reviews your AD and finds nothing claimable, you survive scaling. People die because they front-load the claim onto the cold ad to lift CTR.
Keep the heat off the layer that gets reviewed.
Go test it.
Nutra Trench
@NutraTrench
Build a claim firewall between ad and page
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