How I land DTC brand deals cold

How I land DTC brand deals cold

Pulled a brand partnership yesterday off a 4-line cold email. Here's the exact frame:

— Line 1: a screenshot of you already ranking/posting about a competitor
— Line 2: one real number ('drove 40 sales to [competitor] last month')
— Line 3: 'I'd rather send those to you'
— Line 4: 'Custom code + 30% — yes or no?'

No intro. No 'I love your brand.' No media kit PDF nobody opens.

Brands don't fund fans, they fund proof you can move units to their rival.

This frame lands me roughly 1 in 4. Send three before Friday.