<b>Geo Pulse #50 — This week: where Google isn't the search engine</b>
Theme: your SEO and search-traffic assumptions are GEO-bound. The notable exceptions, with credit to the obvious places.
→ <b>China</b> — Baidu leads, with Sogou and others; Google is effectively absent. Different ranking norms, different ad ecosystem.
→ <b>Russia</b> — Yandex holds a large share and indexes/ranks Cyrillic content on its own logic.
→ <b>South Korea</b> — Naver's portal model (its own blogs, Q&A, shopping) outweighs classic web search for many queries.
→ <b>Japan</b> — Google leads, but Yahoo! Japan retains meaningful share and its own ad inventory.
→ <b>Takeaway</b> — a single-engine SEO plan caps you out of several large GEOs. Localize the channel, not just the page.
Worth pinning for any organic-traffic GEO expansion.
Geo Pulse
@thegeopulse
<b>Geo Pulse #50 — This week: where Google isn't the search engine</b>
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