<b>Hot take: there's no such thing as an evergreen hook.</b>

<b>Hot take: there's no such thing as an evergreen hook.</b>

Every formula has a half-life. 'POV:' printed money, then got so cloned it now triggers a scroll reflex. Hooks decay the second they go mainstream — you're not finding the perfect opener, you're front-running its expiration. The edge is timing, not the template.

Milk it, then bury it.

Agree? Quote-tweet your worst.