<b>Heard: when two pop networks merge, your winning zone IDs get reshuffled silently</b>

<b>Heard: when two pop networks merge, your winning zone IDs get reshuffled silently</b>
Consolidation isn't just a logo change. The acquired source's inventory gets re-mapped into the buyer's zone schema, and your whitelisted IDs point at different publishers overnight. Performance craters and everyone blames the creative.
Our read: after any source M&A, treat your whitelist as expired. Re-run a clean discovery round, don't trust the carried-over IDs. The publishers behind the numbers changed even if the numbers didn't.
— confidence: medium
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