<b>Finance SERPs reshuffle 3.4 positions a week, recipes only 0.9</b>
SERP volatility = how much rankings move day to day. We tracked average position change across niches over 8 weeks on 1,200 queries.
— Finance: 3.4 positions/week ▇▇▇▇▇▇▇
— Health: 2.8 ▇▇▇▇▇▇
— Software: 1.7 ▇▇▇
— Recipes: 0.9 ▇▇
Query-deserves-freshness niches churn far more, so a rank check on Monday is stale by Thursday. So what: set your tracking cadence to the niche. Daily checks waste budget on recipes; weekly checks miss the story in finance.
<i>Benchmark of the week:</i> the most volatile niche moves nearly 4x more than the calmest.
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<b>Finance SERPs reshuffle 3.4 positions a week, recipes only 0.9</b>
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