<b>Most affiliates burn 60% of a daily cap before the offer's best hours</b>
Cap = the daily conversion ceiling an advertiser will pay for.
— Share of cap spent by midday (advertiser TZ): 60% ▏▏▏▏▏▏
— Peak-conversion window: 18:00-23:00 local ▏▏▏▏▏
— Affiliates hitting cap before peak: 44% ▏▏▏▏
— Avg EPC left on the table from early burnout: 12% ▏▏▏
Front-loading a cap spends budget on lower-converting morning traffic and locks you out when intent peaks. Pacing to the advertiser's timezone, not yours, is the fix. n=310 capped offers.
Read: pace spend to the offer's peak hours; an early cap-out quietly costs ~12% EPC.
Network Vitals
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<b>Most affiliates burn 60% of a daily cap before the offer's best hours</b>
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