<b>Six reason-codes explain 80% of all rejected conversions</b>

<b>Six reason-codes explain 80% of all rejected conversions</b>
Rejection = a fired conversion the network declines to pay.

— Duplicate/dedup: 27% ▏▏▏▏▏▏
— Geo mismatch: 19% ▏▏▏▏
— Quality/anti-fraud flag: 14% ▏▏▏
— Invalid lead data: 11% ▏▏▏
— Cap exceeded (post-cap): 6% ▏▏
— Test/internal traffic: 4% ▏

Duplicates and geo mismatch alone are 46% and are almost entirely fixable on the affiliate side. Quality flags are the only category where the network holds the evidence. n=190k rejected events.

Read: fixing your dedup and geo-targeting recovers nearly half of typical rejections without a single dispute.