<b>Why attachments quietly kill your pitch</b>

<b>Why attachments quietly kill your pitch</b>

It feels helpful to attach your headshot, a PDF bio, or a deck. To a busy reporter, it often does the opposite.

Many journalists filter or distrust source emails with attachments — they can carry viruses, and they slow down a quick read.

Think of it like knocking on a neighbor's door holding three heavy bags. They're less likely to invite you in, even with good intentions.

Here's the safer way:

— 1. Put your full quote right in the email body, plain text.
— 2. Put your photo behind a simple link, only if asked.
— 3. Mention "happy to send a headshot if useful" instead of attaching.

The goal is to be openable in one second on a phone. Everything they need should be readable without a single click.

Try this today: check your pitch template and move anything attached into the body or a link.