<b>Heard: native media gets a distribution edge, but not all media</b>
<i>Confirmed</i> — video and images uploaded natively are favored over text-only and over links to off-platform media.
<i>Rumored</i> — a still image with no engagement can underperform a strong text post, because the boost is conditional on watch/dwell signals it never earns.
What it means for your reach
— Media is a multiplier on engagement, not a free boost.
— A bad image is worse than no image.
— Hits accounts slapping stock photos on every post 'because media wins'.
Algo Whisperer
@AlgoWhispererX
<b>Heard: native media gets a distribution edge, but not all media</b>
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