<b>Heard: long threads can throttle their own tweets</b>

<b>Heard: long threads can throttle their own tweets</b>

<i>Rumored</i> — each tweet past the first in a thread is distributed partly on how many readers reached it. Steep drop-off between tweet 1 and tweet 2 signals weak content and dampens the later tweets' independent reach.

<i>Confirmed</i> — thread tweets can surface individually in feeds, not just as a unit.

What it means for your reach
— Front-load the payoff; don't bury it on tweet 7.
— A tight 4-tweet thread out-distributes a bloated 15-tweet one.
— Hits 'thread bait' accounts that pad for screenshot-ability.