<b>Runbook: Smartlink showing zero conversions — triage in order</b>

<b>Runbook: Smartlink showing zero conversions — triage in order</b>
Clicks coming in, conversions flat. Work the chain top-down; stop at the first failure.

— Step 1: Confirm clicks are real — check redirect logs, not just the click counter.
— Step 2: Confirm the right offer is firing — pull 10 raw redirect URLs, inspect the final destination.
— Step 3: Confirm the subID/click ID reaches the advertiser — check their raw click report.
— Step 4: Confirm the postback URL is correct and the advertiser is calling it — check their postback log.
— Step 5: Confirm your tracker accepts the postback — look for rejected/unmatched hits.
— Step 6: Only then suspect the offer itself (paused, capped, geo-mismatched).

Most 'zero conversion' incidents die at Step 3 or 4 — a broken click ID handoff.

Keep this runbook pinned in your ops channel.