<b>The RPM-to-EPMV gap nobody reconciles</b>

<b>The RPM-to-EPMV gap nobody reconciles</b>
Session RPM and EPMV (earnings per thousand visitors, session-weighted) drift apart as pages/session climbs.

— 1.0 pv/session: RPM ≈ EPMV ▮▮▮▮▮
— 1.8 pv/session: EPMV runs <code>+62%</code> over single-page RPM ▮▮▮▮▮▮▮▮
— 2.6 pv/session: <code>+140%</code> ▮▮▮▮▮▮▮▮▮▮▮

n=210 sites, 28d. The trap: optimizing page RPM in isolation while internal-link depth quietly compounds the visitor's value. Two sites at $14 page RPM can sit $9 apart on EPMV.

<b>So what:</b> measure per-visitor, not per-page. EPMV is the only number that prices a click. Depth ▲ EPMV +78%