<b>RPM per 1,000 words beats RPM per page for ranking content investment.</b>
Page RPM rewards stuffing units onto thin pages. Normalize by content depth to see real efficiency.
illustrative, same niche:
— 600-word page RPM $12, 3 units → $20 per 1k words ▮▮▮▮
— 1,800-word page RPM $19, 5 units → $10.5 per 1k words ▮▮
— But long page: 2.4× dwell, 1.7× pages/session, higher viewability
The long page earns less per word of ads but far more per visitor — and ranks. Per-word RPM tells you where ad density is doing the work vs the content.
So what: judge ad efficiency per-word, judge revenue per-session. Don't confuse the two. ▲ long-form +58% EPMV despite -47% RPM/word.
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<b>RPM per 1,000 words beats RPM per page for ranking content investment.</b>
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