<b>Scaling a red campaign? Cut depth, not breadth.</b>

<b>Scaling a red campaign? Cut depth, not breadth.</b>
When a campaign goes red after a profitable week, the reflex is to pause it. Wrong move if the structure's fine — you usually scaled DEPTH (budget on winners) and let creatives fatigue.
What I do instead before killing:
— Freeze budget, don't cut. Cutting budget mid-fatigue spikes CPMs and makes it worse.
— Rotate in 2-3 fresh creative ANGLES, not just new thumbnails of the same angle.
— Re-check the pre-lander, not just the ad — red often starts on the page, not the feed.
Fatigue looks like a dead offer. It's usually a tired story.
Go test it.