<b>"Best time to post" charts are reading your own shadow</b>
Everyone says: "Post Tuesday 8:47am for maximum reach — the data is clear."
The claim: universal optimal time slots exist.
What's actually true: those charts aggregate when people already post, so they just show herd behavior, not where attention is cheap. Your audience's pattern is specific — a B2B SaaS crowd in EST behaves nothing like media-buyers who are awake at midnight. And LinkedIn isn't a 90-minute Twitter window; posts surface over 24-48 hours, so timing matters far less than the hour-one reply velocity. Find your own peak from your own analytics, then stop fiddling.
It's not 8:47am. It's that you copied someone else's audience.
Feed Heretic
@FeedHeretic
<b>"Best time to post" charts are reading your own shadow</b>
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