<b>Scaling great Mon-Fri then bleeding every weekend? You're scaling against your own seasonality.</b>

<b>Scaling great Mon-Fri then bleeding every weekend? You're scaling against your own seasonality.</b>

Weekend auction dynamics shift — cheaper clicks, worse intent in a lot of verticals. Your budget ramp doesn't know that.

Ramp around it:
— Pull a 28-day day-of-week breakdown FIRST — find your real soft days
— Use dayparting or scheduled budget to drop spend 20-30% on soft days
— Do your vertical scaling bumps on your STRONG days so learning settles on good signal
— Never judge a winner on weekend-only data

Risk: dayparting on small budgets starves learning. Only daypart at $500/day+ per ad set.

Check your day-of-week breakdown before your next bump. Scale on strong days, coast on soft ones.