<b>Per-post reach falls ~15% once you exceed ~5 feed posts/week (n=460 accounts, 90-day window)</b>

<b>Per-post reach falls ~15% once you exceed ~5 feed posts/week (n=460 accounts, 90-day window)</b>

Reach per post indexed to a 4-post/week baseline:

— 2/wk: ███████ 108%
— 4/wk: ██████ 100%
— 7/wk: ████ 84%
— 14/wk: ██ 61%

Total weekly reach still rises with volume — but per-post efficiency erodes because you cannibalize your own audience's daily session.

So what: if your goal is max total reach, post more. If it's per-asset performance or sponsor deliverables, ~4-5/week is the efficiency sweet spot in this sample.