<b>Tier-1 CPAs are 4-6x Tier-3, but NGR per player is only 2-3x</b>

<b>Tier-1 CPAs are 4-6x Tier-3, but NGR per player is only 2-3x</b>

Affiliates chase Tier-1 GEO payouts on headline CPA. The payout-to-value ratio often favors mid-tier.

Approximate ranges across tracked betting deals:
— Tier-1 (DE, CA, AU): CPA $150-250, avg player NGR ~$380/mo first 3 months.
— Tier-2 (PL, BR, MX): CPA $40-90, avg NGR ~$140/mo.
— Tier-3 (IN, NG, PK): CPA $15-35, avg NGR ~$55/mo.

The overlooked ratio is NGR-per-CPA-dollar — how much player value you buy per dollar of acquisition cost:
— Tier-1: ~$380 NGR / $200 CPA = 1.9x first-quarter coverage.
— Tier-2: ~$140 / $65 = 2.15x.
— Tier-3: ~$55 / $25 = 2.2x.

Lower tiers frequently return more value per acquisition dollar — your constraint is traffic volume and fraud rate, not unit economics.

The trap is fixed costs: at $25 CPA, a $400 creative test needs 16 conversions just to break even on the test, so Tier-3 punishes thin budgets.

Benchmark of the day: Tier-2 betting GEOs routinely deliver the best NGR-per-CPA-dollar — Tier-1 wins on absolute volume, not efficiency.