<b>Geo Pulse #46 — This week: the consent maps that change your tracking</b>
Theme: where you can drop a pixel before consent is a GEO question, not a global one. Reference points, lightly annotated.
→ <b>EU/EEA (GDPR + ePrivacy)</b> — prior opt-in for non-essential cookies. Consent-mode and server-side fallbacks exist for a reason here.
→ <b>UK</b> — post-Brexit it tracks GDPR closely but diverges on detail; don't assume 'EU rules' cover it verbatim.
→ <b>Brazil (LGPD)</b> — GDPR-shaped, separate authority (ANPD), its own lawful bases.
→ <b>US</b> — no federal law; state patchwork (California CPRA, plus Virginia, Colorado, and a growing list). Opt-out model, not opt-in.
→ <b>Resource</b> — the IAPP global privacy law tracker is the cleanest free map of who's covered.
Pin it for any new-market measurement setup.
Geo Pulse
@thegeopulse
<b>Geo Pulse #46 — This week: the consent maps that change your tracking</b>
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