<b>Why personal profiles out-reach company pages by an order of magnitude</b>

<b>Why personal profiles out-reach company pages by an order of magnitude</b>

The question: how large is the organic-reach gap between an individual's LinkedIn profile and a company page posting the same content?

The dataset: comparisons across B2B accounts measuring median organic reach-per-follower for personal profiles versus brand pages, drawn from platform benchmarks and agency datasets.

Three findings:
— Company-page organic reach commonly lands around 2–5% of followers; strong personal profiles routinely reach multiples of their follower count via network effects.
— The feed appears to weight person-to-person connections above page-to-follower broadcasts — a structural, not content, difference.
— Identical content posted by a founder consistently outperformed the same content from the company handle.

Caveats: 'reach-per-follower' is sensitive to follower quality and posting cadence; benchmarks vary by industry and year. Treat as directional.

What it means for B2B: the company page is increasingly a credibility artifact (a place to verify you exist), not a distribution engine. Distribution lives in your people. The strategic implication is uncomfortable: invest in a handful of visible humans, not the logo's feed.

Bottom line: brands don't have reach anymore — people do, and brands borrow it.