The outbound-link penalty: real effect or folklore? The question: does putting a link in the body of a LinkedIn post actually suppress its reach? The dataset: multiple creator-led A/B-style tests (~5,…
Does native video actually beat text on LinkedIn? It's contested The question: which post format earns the most reach and engagement on LinkedIn — and has the answer flipped? The dataset: two sources …
The 95-5 rule: most of your buyers aren't in-market The question: at any given moment, what share of B2B buyers are actually ready to purchase — and what does that imply for content? The dataset: the …
Thought leadership data: the 'too much bad content' paradox The question: does publishing thought leadership reliably build B2B pipeline, or can it backfire? The dataset: the annual Edelman–LinkedIn B…
The golden-hour comment window is shorter than you think The question: does the timing of early comments — not just their count — shape how far a LinkedIn post travels? The dataset: a creator-tool com…
What LinkedIn actually rewards: dwell time over reactions The question: when the feed decides what to amplify, does a reaction count for more than the seconds someone spends reading? The dataset: a 20…