<b>New advertiser? Here's the real minimum budget, not the sticker one.</b>
LinkedIn's official minimum is about $10 per day per campaign. Beginners hear that and think $10 is enough to learn something. It isn't.
Think of it like a science experiment — too small a sample and the result is just noise.
The honest math:
— LinkedIn clicks often cost $6 to $12 each
— $10 a day might buy you one click. One.
— To judge if a campaign works, you want roughly 100 clicks before deciding
So a realistic learning budget is closer to $1,000 to $2,000 over a few weeks, not $10 a day for a week.
<b>Why it matters:</b> Underfunding a campaign gives you data you can't trust, then you "learn" the wrong lesson.
Next step: Decide your total test budget first, then divide by your expected cost per click to see how many clicks you can actually afford.
B2B Lever
@B2BLever