<b>FTD Optimization: Conversion Rate vs Deposit Size</b>

<b>FTD Optimization: Conversion Rate vs Deposit Size</b>

<b>What it is:</b> The choice in optimization tools and bid logic between maximizing the FTD count and maximizing average first-deposit amount.

<b>Best for:</b> RevShare affiliates, where lifetime value tracks deposit size, not just whether someone deposited.

<b>Pros (optimize for rate):</b>
— Clean, fast signal — you get many conversions to optimize on quickly
— Works on CPA where every FTD pays the same flat amount

<b>Cons (optimize for rate):</b>
— Bonus-hunters who deposit the $10 minimum inflate your rate and never trade
— On RevShare, a high count of tiny deposits can earn less than a few whales

<b>Pros (optimize for size):</b>
— Filters toward traders with real capital and trading intent
— Aligns with RevShare and hybrid deal economics

<b>Cons (optimize for size):</b>
— Slow signal — big deposits are rare, so optimization data is thin
— Easy to over-fit to a few outliers and kill volume

The nuance most miss: your deal type dictates the metric. CPA rewards rate, RevShare rewards size, and hybrid wants both — so segment your creatives by which deal they feed. Sending bonus-chasers to a RevShare offer is a slow leak.

<b>Who should skip this:</b> Flat-CPA-only affiliates — optimize rate and ignore deposit size entirely.

<b>Verdict:</b> Match the metric to the deal.