<b>Benchmark drop: session RPM by niche</b>
Display-only, US-heavy traffic, no video. The spread is 6x.
— Insurance/Finance $38 ▮▮▮▮▮▮▮▮▮▮
— Legal $31 ▮▮▮▮▮▮▮▮
— Tech/SaaS $19 ▮▮▮▮▮
— Health $16 ▮▮▮▮
— Home/DIY $13 ▮▮▮
— Travel $11 ▮▮▮
— Recipes/Food $8 ▮▮
— Entertainment/News $6 ▮
n=185 sites, 28d, median. Niche sets your ceiling before you touch a single placement. A great food site rarely out-earns a mediocre finance one per session.
<b>So what:</b> pick the vertical knowing the multiplier. Optimization moves ±30%; niche moves 6x. Finance vs Food: RPM ▲ +375%
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<b>Benchmark drop: session RPM by niche</b>
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